"Good designers know how to stretch a rubber band but not break it." Art Gensler

Posted on by Nayive Kalkach

Mr. Gensler is one of the people that once you´ve heard his opinion on design it is very difficult to take it out of your head. His insight on design is very strong and highlights the importance of time and its impact on what he does. 

I highly encourage you to watch this awesome man talking about design and his explanation of why it matters. If you have time, do a little research on Gensler and find out about them on their website and their youtube chanel. Enjoy!!!

Time changes people and people´s needs change with it. A mature designer will learn to catch these needs and evolve with them.