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MUJI IS ENOUGH.

Posted on by Nayive Kalkach

MUJI celebrated the opening of a new store in Palo Alto by bringing one of the top known industrial designers to give a talk in San Francisco. 

Naoto Fukasawa gave a compelling, simple and clear presentation. His interest in simplicity wasn't only shown in his materials, but also in his every move and word. Using Design Thinking as the core of his design process, he invited us to understand the importance of achieving balance in design.

Mental stability, authenticity in everyday life and discovery were some of the keywords that lead the presentation. He walked us through the importance for MUJI to stay in the backgroundand to create things of everyday use that are so simple in use, material, function and size that feel JUST RIGHT.He also highlighted the importance of giving value and a different perspective to the things that already exist. 

The profession of product design can push you to create things just for the sake of creating. Analyzing critically the uncomplicated products created by Naoto Fukasawa for  MUJI has changed they way I look at everyday objects.

 Tim Brown, CEO of consulting firm IDEO giving the introductory opening.

Tim Brown, CEO of consulting firm IDEO giving the introductory opening.

 Naoto Fukasawa

Naoto Fukasawa

 My lovely companions.

My lovely companions.

 This has nothing to do with the event but it was in the venue and I loved the use of light for the sign.

This has nothing to do with the event but it was in the venue and I loved the use of light for the sign.

 

Some of Naoto's design products for the world:


Special thanks to Janice Lee for the invite to the event. It was a great, inspirational experience!