The mystery of the Cheesecake Factory.

Every time I go to The Cheesecake Factory (Union Square, SF) I get out with a satisfied stomach but with a very unsatisfied eye.

Why is these restaurant so badly designed? I have been trying to figure out what the concept is for a while and fearing that I am the only one that doesn´t like it I asked some of my designer friends. Turns out we share the exact same opinion:  intense yellow and brown placed in every surface and corner, columns with faces on top, bad painted leafs and an extensive combination of textures isn't suitable for a place that claims to have a "warm, comfortable setting".  

Add poor space design ( I counted ten times in five minutes that waiters bumped into each other and into me while waiting for my drink) and a small waiting area  packed with hungry customers and this place becomes a huge mess. Luckily, the food is good enough to keep some people waiting while others (like me) are hoping to get their drinks as fast as possible to get out of that ocean of customers, waiters, food and ugly yellow.

If anybody supports the design decisions behind this restaurant, please let me know. We can have a nice chat.

 Oh Yellow. tell us why you are here and why you are so intense. I would expect that since the location is on the top floor of the building, natural light would be greater.

Oh Yellow. tell us why you are here and why you are so intense. I would expect that since the location is on the top floor of the building, natural light would be greater.

 As promised, Yellows and Browns with details of leafs  topped with old-looking paint. (I get that the broken paint and finish is on purpose, but why?)

As promised, Yellows and Browns with details of leafs  topped with old-looking paint. (I get that the broken paint and finish is on purpose, but why?)